Make Every Transaction Count: Empowering 1 Billion Green Digital Champions
Together with Green Digital Finance Alliance (GDFA), F4B is co-hosting the Every Transaction
Counts (EAC) coaltion.
EAC is an innovative attempt to harness consumer power - through savings, spending and action– to help protect nature and climate. It is a global network of fintech, digital finance, e-commerce and consumer goods and services companies coming together with experts, public sector and civil society organisations to empower citizens to green the world through digital innovations. The network will do that by sharing best-practices in nature product development, identity-based gamifying approaches, and science-based approaches to green foot-printing testing/learning.
The long-term aim of EAC is to build a new digital citizen-led market which harnesses people’s
spending and saving activities so as to conserve and regenerate the planet’s biodiversity and
Professor Dr. Francesca Verones
Professor in the Industrial Ecology Programme at the Norwegian University of Science and Technology (NTNU) and adjunct professor, Department of Arctic and Marine Biology at the Arctic University of Norway in Tromsø, who specialises in marine ecosystems.
Professor at the Industrial Ecology Program at the Norwegian University of Science and Technology (NTNU), a specialist in sustainable consumption.
Senior researcher at the Otto-von-Guericke-University and the Chair of Business Psychology at the University of Hohenheim, whose expertise focuses on sustainable motivation and finance in combination with digital change.