Every Action Counts Coalition

Empowering 1 Billion Green Digital Champions


Together with Green Digital Finance Alliance (GDFA), F4B is co-hosting the Every Action Counts (EAC) coalition.


EAC is an innovative attempt to harness consumer power - through savings, spending and action– to help protect nature and climate. It is a global network of fintech, digital finance, e-commerce and consumer goods and services companies coming together with experts, public sector and civil society organisations to empower citizens to green the world through digital innovations. The network will do that by sharing best-practices in nature product development, identity-based gamifying approaches, and science-based approaches to green foot-printing testing/learning.


The long-term aim of EAC is to build a new digital citizen-led market which harnesses people’s spending and saving activities so as to conserve and regenerate the planet’s biodiversity and climate.


Ant Group

Ant Group aims to create the infrastructure and platform to support the digital transformation of the service industry. We strive to enable all consumers and small businesses to have equal access to financial and other services that are inclusive, green and sustainable.

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Big Pay

BigPay wants to offer customers underserved by traditional financial institutions products in a more efficient and transparent way. Our goal is to move people up the value chain – whether that is getting access to responsible credit or saving options – by empowering them with an understanding of their financial health.


BigPay is a homegrown Southeast Asian FinTech company operating on a challenger bank model in Southeast Asia. With presence in Malaysia and Singapore, we are scaling up rapidly in one of the fastest-growing markets in the world


FNZ is a global platform as a service company specializing in providing investment platforms to major financial institutions in the financial services and wealth management sectors. They are based in Edinburgh, Scotland and were founded in New Zealand. FNZ has delivered investment platform solutions to financial companies in 15 international markets across Europe, Asia Pacific, South Africa and North America.

MTN Group

Launched in 1994, the MTN Group is a leading emerging market operator with a clear vision to lead the delivery of a bold new digital world to our customers. We are inspired by our belief that everyone deserves the benefits of a modern connected life. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code ‘MTN’. Our strategy, Ambition 2025, is anchored on building the largest and most valuable platform business, with a clear focus on Africa.


India's homegrown Paytm is a leading digital payment and financial technology platform that offers full-stack payment solutions to consumers, offline merchants and online platforms. The company is on a mission to bring half a billion Indians into the mainstream economy through payment, commerce, banking, investments and financial services. Owned by India's largest mobile-internet firm One97 Communications, Paytm is founded by Vijay Shekhar Sharma and is headquartered in the National Capital Region. Its investors include Softbank Vision Fund, Ant Group, Alibaba Group, SAIF Partners, Berkshire Hathaway, and T. Rowe Price.

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Telenor Microfinance Bank Limited has been at the forefront of Pakistan’s fintech landscape through the introduction of innovative and best in class digital financial solutions. The bank is owned jointly by Telenor Group, one of the leading telecom operators across Asia and the Nordics serving more than 180 million customers and Ant Group which operates Alipay, the world’s leading digital payment platform. Since its inception, the bank has been a key player in the evolution of the country's financial ecosystem by bringing secure and convenient digital financial services to the masses through its digital payments platform Easypaisa. Through a nationwide network of more than 170,000 registered branchless banking agents, serving over 8 million customers every month, Telenor Microfinance Bank is playing a major role in transforming Pakistan into a cashless and financially inclusive society through the power of collaboration and technology. ​

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BBVA is a customer-centric global financial services group founded in 1857. The Group has a strong leadership position in the Spanish market, is the largest financial institution in Mexico, it has leading franchises in South America and the Sunbelt Region of the United States. It is also the leading shareholder in Turkey’s Garanti BBVA. Its purpose is to bring the age of opportunities to everyone, based on our customers’ real needs: provide the best solutions, helping them make the best financial decisions, through an easy and convenient experience. The institution rests in solid values: Customer comes first, we think big and we are one team. Its responsible banking model aspires to achieve a more inclusive and sustainable society​


Dana is a digital wallet service by PT Espay Debit Indonesia Koe, an Indonesia startup company in the financial technology sector paving the way towards an advanced infrastructure that makes it possible to complete payments & transactions without cash or card. Born and raised in Indonesia, DANA takes pride in its local creative talents and programmers who have tirelessly worked to build and develop DANA. In addition to its availability on iOS and Android, DANA is integrated with merchants and renowned applications as a payment solution (online and offline)

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Lazada Group

Founded in 2012, Lazada Group is the leading eCommerce platform in Southeast Asia. We are accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. With the largest logistics and payments networks in the region, Lazada is a part of our consumers’ daily lives in the region and we aim to serve 300 million shoppers by 2030. Since 2016, Lazada has been the Southeast Asia flagship platform of Alibaba Group powered by its world-class technology infrastructure.

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GCash is the leading mobile wallet in the Philippines. Through the GCash app, customers can easily buy load; pay bills at over 400 partner billers in the app; pay at more than 7,000 online partners; send and receive money anywhere in the Philippines; pay using QR codes at over 130,000 partner merchants nationwide; save money while earning interest; and invest money at local and global funds -- all through the convenience of their smartphones. 

GCash is part of the portfolio companies of 917Ventures, the largest corporate incubator in the Philippines wholly-owned by Globe Telecom, Inc.


Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.


Sanlam is a diversified financial services group, headquartered in South Africa, operating across a number of selected global markets. Sanlam is one of the biggest internationally active insurance groups globally, and is classified as a domestic systemically important financial institution in South Africa. They contribute to financial resilience and prosperity in all the markets where they are present. Their areas of expertise include insurance (life and general), financial planning, retirement and employee benefits, investments and wealth management.


Professor Dr. Francesca Verones

Professor in the Industrial Ecology Programme at the Norwegian University of Science and Technology (NTNU) and adjunct professor, Department of Arctic and Marine Biology at the Arctic University of Norway in Tromsø, who specialises in marine ecosystems.

Richard Wood

Professor at the Industrial Ecology Program at the Norwegian University of Science and Technology (NTNU), a specialist in sustainable consumption.

Siegmar Otto 

Senior researcher at the Otto-von-Guericke-University and  the Chair of Business Psychology at the University of Hohenheim, whose expertise focuses on sustainable motivation and finance in combination with digital change.

Launch Video

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